Google Adwords Keyword Planner
It is important knowing that the Keyword Planner is a tool to help you to identify keywords and combinations to help you SEO and Adwords strategy. However, keeping in mind that this tool was designed for Adwords Advertisers, so some features won't be useful for you.
The two main purpose are:
First Step - create an account
Create an account - go to the website and sign in creating an account (Gmail).
Follow the steps, enter basic business information and that's it :)
Then, you go on your Google Adwords Home and pick Tools and then, Keyword Planner.
Second Step - choose your goal
Basically, you will use three tools for SEO focused keyword research:
Now, we are choosing "search for the new keywords using a phrase, website or category (see below)
Third Step - Search for New Keyword and Ad Group Ideas
That's one perfect tool for finding new keywords - easy and straightforward.
When you choose this one, a menu appears with a list of options. Here you have to fill with your information that will allow this generate your keywords. The kind of product your are offering, your landing page, product category, and targets.
Here, probably, come to your attention "Negative keywords".
Here is where you can add keywords that you don’t want to advertise on.
This is only applies to Adwords
In your product category, you will find a range of categories where you can add the closest.
Clicking "Get Ideas" you will move to the next page where information about keywords will be available for you. You start seeing the search volume trends, breakdown by location, breakdown by device, etc...
Picking Keyword Ideas, you want to have a look on competition and bidding (click on the ? button)
You can also Customize your search (see below) clicking on the edit (pencil button).
The most effective ways to generate quality sales leads are a mixed of traditional and modern strategies to get that healthy number of leads to be able to generate a healthy business.
Nowadays, social media platforms like Facebook, Twitter, LinkedIn and Instagram or Pinterest could be so effective or even more than a cold call (telemarketing). Also, webinars, search marketing and telemarketing when it is targeting the right audience/ niche.
When thinking about lead generation, it would be smart to have more than one type of activity.
Create a strategy to applying different ways to generate as much sales as you can possible need.
But how can you determine which method or media would be the best for you?
Testing is the answer.
Testing and measuring to be able to determine where you should put your money.
SEO and PPC
This is the most effective way to generate leads for B2B companies or service-based.
You can drive more traffic through PPC using target keywords and long tail highly targeted.
And when you identify your keywords, you can create content with it to start generating traffic and leads for this terms.
According to Google, tech buyers consume an average of 14 pieces of online content before making a buying decision (as opposed to just eight to 10 for the typical buyer).
So when you provide informative content, actually, you can generate leads during the buying process.
For example, ebooks, whitepapers, case studies, demos, blogs, makes you "sell" leadership and how you understand the topic or the system that you are selling. Without selling, of course.
LinkedIn conversion usually is 3 times higher than Twitter or Facebook because it has a higher percentage of professional people than the others. However, people on LinkedIn are not looking for a hard sell. Offer creative and informative content to your relevant buyers or infographics, tips and case studies.
Twitter is all about hashtags to target your potential clients.
Research about hashtags that match you product and create you own (branding).
This is the most powerful. An existing client knows you and your product and it is the perfect way to encourage other potential clients to buy from you. Testimonials are powerful, use on your website.
I encourage you to find your unique selling point and create a strategy to generate sales using different tools - test and test until you find your unique "formula".
Doubts? Need help? Drop us an email.
Another month and you are already thinking "what should I do to get more customers?"
If you are looking for new customers, you can think about some simple basic tactics that can help you to find news sales and also, retain your regular customers.
People always buy. No matter if it is a good time or a bad one. They still have needs and still buying every single month and as long as you understand their needs and wants, you have the "magical key" to keeping your business afloat.
Implement these three tactics successful marketers use, and you're set for success.
1. Exclusive for you
Customers want it all and even more, if they believe that your product is tailored for their needs.
That's why it great to research and map your customer's needs and understand the market and competition. Give you the power of the knowledge on how you can fill the gap (need). Give you time to research and think like your customer answering the hot question: why are they going to buy from you instead of your competition?
Find why "I'M THE BEST DEAL".
2. Make Them Feel Good
The following step is why your customers will buy your product?
Just one right answer for that: because they want to enjoy the benefits you are selling.
We can buy a dress because we wants to feel sexy, or a pair of shoes because we finds pleasure in collecting things. Emotions are the key element that drives purchases.
Letting the customers "feel" the benefits and they will be more apt to make a purchase. Investing in Visual Marketing is always great to sell the experience - the benefits.
3. Make Contact
Do not lose your customer if they do not purchase. Following up with a customer who didn't buy can be the determining factor between and "almost sale" and a satisfied, loyal customer. Simply contact them afterwards and let them know if the product is still available or offer them further information they may find valuable.
You can offer free newsletters or monthly updated about products that consumers find useful and it could be the best way to inform and have the customer trusting in your company.
You can use Mailchimp for your emails, Canva for you visual marketing and Google Docs for your surveys, slides and forms. All for FREE!
Any doubt? Need help? Drop us an email.
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