Mapping the buying process
What is it?
It is a map to determine the steps a buyer takes to purchase.
Why should I have one?
Creating this map will help you to understand what are the steps that you client would go through giving you a understanding of the process of though and trying to anticipate their next step.
Or, for example, why they reject your product or abandoning your shopping cart.
Steps to create a map:
Most of this information will give you elements to know the amount of new business and existing business your business has and "predict" how many sales you can considerate in the near future.
You also should have a plan B to sustain your cash flow. Dedicate some time to create a healthy prospecting plan through different channels and not only networking or cold calls (if you still work with this one). Think about Social media, digital tools like SEO and Sales funnel, advertising, etc
Good luck and contact us for more information about our Social media packs.
Learning every single day and trying to living in this fast paced world of Digital marketing.
Click to set custom HTMLbusinesswomanclub