As an artist as well - I like to consider myself one (ex-ballerina and a ballet teacher) - I truly believe that all artists are entrepreneurs and live and breath their branding. Think about a dancer or a singer.
They are on stage "selling" their product (their skills and abilities), they "act" taking in consideration their fans and followers (they need a reputation), they also need to be on top of their best to survive (competition is hard) and they build a career and a business that need to generate income.
This Monday, David Bowie leave us.
If you are a huge fan, just know him or one of his musics, doesn't matter because my focus here is trying to convincing you that he was a great entrepreneur like us.
Maybe you will agree straight away or maybe we have to agree in disagree. It is up to you!
Just have fun and excuse my grammar mistakes :)
David Bowie started as an alien.
He wore wigs, make up and dresses.
People saw him as a lunatic – in the beginning of his career.
But, Bowie was a true entrepreneur in my opinion.
A quick Google search says:
Entrepreneur is a noun and means “a person who sets up a business or businesses, taking on financial risks in the hope of profit”.
And Business Dictionary says:
"Someone who exercises initiative by organizing a venture to take benefit of an opportunity and, as the decision maker, decides what, how, and how much of a good or service will be produced."
Why in my opinion David Bowie was an entrepreneur in his industry? Read More
He loved his art. He was passionate and truly committed with his vision. He believed!
He innovated. Bowie sang aliens, heroes, lovers. He had the first download song through the internet in 1996, in 1997, he invented Bowie Bonds allowing people to invested in his earnings and in 1998, created BowieNet, the first artist-created internet service provider.
He was a pioneer. He created personas to “sell” his music. Do you know Ziggy Stardust? And the previous example about selling and connecting through internet is an excellent example.
He was creative. He worked with surrealism, experimentation, new techniques. He tested his followers, his industry, researched new ways to promote himself.
He was open for changes and challenges without compromise himself - his career reach over 6 decades. He lived in UK, USA, Germany, Switzerland, France, and he reinvented himself many times.
He was up for a challenger. He influenced fashion, art and culture in general, sexuality (he said he was bisexual in 1972), music and cinema, he took part at Live Aid, free Tibet.
He was voted the biggest music start of the 20th century (by The Sun), the 6th Greatest Start of the Century (by Q Magazine) and the 3rd highest-ranking start who was still alive in 1999.
He created partnership (long partnerships) and networking with his colleagues. Lou Reed, Iggy and The Stooges, John Lennon, Brian Eno, Mick Jagger, Sonic Youth, Placebo, Foo Fighters, to name a few.
He tried. Very hard! Cinema and music. He learned new techniques, he discovered new ways to sell his art and reinvented himself (branding). He created collaborations and switch styles when necessary (maybe not a survival technique but a maturity as a person, as a man). He flirted with fashion when wore Alexander McQueen or started using 80’s pad shoulders outfits, fabulous hair and makeup, spectacular stage presentation and cinema performance.
He had failures and mistakes for sure. However he learned from it when he reinvented himself.
He had a Plan. Definitely. He though and planned his steps during his career.
And as people are saying, even his goodbye - Blackstar is a parting gift for his fans.
Everybody is finding clues on "Lazarus" and the producer confirmed that Bowie had planned video and message in his final message.
NME said “Released only four days ago, the video for single ‘Lazarus’ was Bowie’s parting shot, opening with a blindfolded, fragile-looking Bowie laying in bed. His first words “look up here, I’m in heaven/I’ve got scars that can’t be seen” are now obviously an admission of his ill health, rather than just a fantastical musing on mortality. It soon becomes obvious that the bed he's in is a hospital one and Bowie begins to float above it, signifying his transmutation to the other side – whatever, or wherever that may be. Watching it now, it’s a statement as bold as it is bleak”. Read More
Daily Mail “Final album Blackstar, released on Friday, seen as singer's 'parting gift'. Read More
The Rolling Stones Magazine mentioned Tony Visconti, Bowie’s collaborator, “He made Blackstart for us, his parting gift. A work of Art” Read More
Telegraph said “ Brian Eno: 'I realise now he was saying goodbye”
Good Bye David Bowie!
Last picture for Blackstar.
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