Every single day, visual marketing is getting stronger and bigger than we though.
But there is a lot of science behind - psychological and behavior patterns that make us prone to love the visual marketing. Visual content is processed faster by our brain so when you add visuals to your content, it could generate 94% more views and combining videos, it could jump 48% more.
The human brain capture more information through images and videos "understanding" the message and depending of the information and how you use this info, you could influence their decision.
So visual marketing is impossible to ignore and we are addict to them thanks to Instagram and Pinterest - everybody LOVES visuals - it is easier to "understand" a message, a branding story telling, making a impact with graphics and quotes (who does not love a inspirational/motivational quote?) It is a mix of colors, images (pictures included), fonts, graphics, and don't forget the cute cats, dogs and babies that makes us spent hours and hours on front of our screens.
Let's read some stats that give us true information about visual content and see if it would change your mind about them. (maybe you already have changed your mind and do not need this to be another one to spend some money on visuals)
Ok! I have made my mind :)
Give me some tools and I will dig deep on my brain and create some fabulous content from now.
My favorite one is Canva. I just love it. And it is free (can you believe it?)
You can create infographics, presentation, social media images, etc. using you own photo or buying from them ($1 each - isn't crazy good?). They also have customize texts, fonts, ideas, customize sizes and standard sizes for all medias that you can imagine. Go, register and have fun!
You can visit my board here as well. And all visuals here have been made on Canva.
I also use Storify. It is a tool to create story and it is simple (drag and drop). You can pull together your news, create a story and starting sharing.
For presentations (depend what kind it is my audience), I like Slideshare. It is easy and quick to organize a nice and professional presentation (you can share straight away in your Linkedin account).
Or Google Docs and Slide - it is perfect to share and use in webinars.
I love Haiku Deck for presentations as well ( it is modern and quirk). But it is not a free tool.
It is very strong on visual impact - bringing a lot of big massive images - but not a lot of words.
But I really think that is amazing and easy to use. See my presentation here.
One skill necessary here is creativity.
Try to find a good balance between colors and fonts.
Be simple: try do not add to much information or images as well (it would make to pollute and confuse your client)
Plan your info to be short and straight to the point (if not your client will be confused)
Keep your branding - logo fonts and colors, some sort of same vibe on all images or connect with what you are "selling" (motivational quote? a woman smiling?)
be true to yourself and your branding
Need some help?
Visit my boards and portfolio and contact me if you want to know more.
Our basic package start with 3 images per month £ 49.00
That’s your first impression on new prospects. It is your showcase, your vitrine.
So it would be amazing if you spend some time and effort to make an excellent first impression after all, you would not have another change to make a first good impression. And social media profiles are working as a business card.
Pictures and images would be noticed and will work for your visual representation of your company.
Following, you can find templates with profile images dimensions for all major channel:
Cover Image: 828 X 315
Profile Image: 180 X 180
Suggested Facebook image dimensions.
Profile Image: 110 X 110
Suggested Instagram image dimensions
Cover Image: 1500 X 500
Profile Image: 400 X 400
Suggested Twitter image dimensions
Cover Image: 1400 X 425
Profile Image: 400 X 400
Suggested LinkedIn profile image dimensions
Cover Image: 1500 X 1500
Profile Image: 250 X 250
Suggested Google+ image dimensions
Hope this info will help you with your social media template.
Of course, you can always reach us and find out our prices.
Or email us: email@example.com
Have a gorgeous evening!
Nowadays, having an astronomic number of followers means a huge audience with great numbers.
However it is not enough because you do need interaction/engagement.
Your audience should be interacting and engaging with the content you are producing.
But how can I do that?
3 easy simple ways
Here you can find 3 easy, straightforward ways to help you.
1. Ask questions with visual marketing
Ask questions to your audience.
Be clear and very straightforward and request their interaction. Just asking a question is not enough and unlikely you will have the engagement expected. Make it interesting and adding visuals are a great way to do this. Create infographic or a flow chart, pictures with info or business tips.
Keep asking and remember, engage back is as important as.
2. Engage yourself
As I mentioned, you have to engage as well to make this a 2 way conversation.
Respond them to continue the conversation with your followers and customers. Give reasons and people will keep coming back because it works as any conversation. If you are interesting and has great opinion or ideas, they will want to keep the relationship.
3. Be unique (yourself)
Show your personality, stand out and give people reason to come back.
Share your point of view about trending information or news.
It is not going to happen in 3 weeks. Be patient and keep going.
This is the kind of task that demands a lot of work, patient and creativity.
Get in touch for more information on digital marketing.
Another month and you are already thinking "what should I do to get more customers?"
If you are looking for new customers, you can think about some simple basic tactics that can help you to find news sales and also, retain your regular customers.
People always buy. No matter if it is a good time or a bad one. They still have needs and still buying every single month and as long as you understand their needs and wants, you have the "magical key" to keeping your business afloat.
Implement these three tactics successful marketers use, and you're set for success.
1. Exclusive for you
Customers want it all and even more, if they believe that your product is tailored for their needs.
That's why it great to research and map your customer's needs and understand the market and competition. Give you the power of the knowledge on how you can fill the gap (need). Give you time to research and think like your customer answering the hot question: why are they going to buy from you instead of your competition?
Find why "I'M THE BEST DEAL".
2. Make Them Feel Good
The following step is why your customers will buy your product?
Just one right answer for that: because they want to enjoy the benefits you are selling.
We can buy a dress because we wants to feel sexy, or a pair of shoes because we finds pleasure in collecting things. Emotions are the key element that drives purchases.
Letting the customers "feel" the benefits and they will be more apt to make a purchase. Investing in Visual Marketing is always great to sell the experience - the benefits.
3. Make Contact
Do not lose your customer if they do not purchase. Following up with a customer who didn't buy can be the determining factor between and "almost sale" and a satisfied, loyal customer. Simply contact them afterwards and let them know if the product is still available or offer them further information they may find valuable.
You can offer free newsletters or monthly updated about products that consumers find useful and it could be the best way to inform and have the customer trusting in your company.
You can use Mailchimp for your emails, Canva for you visual marketing and Google Docs for your surveys, slides and forms. All for FREE!
Any doubt? Need help? Drop us an email.
Business Woman Club
Search engine marketing!
OMG so complex and most of the times, so scary!
Complex because it is always changing and so many trends and technologies involved to find a solution. Scary because the answer is always a complex solution for sure.
Thinking about your search engine marketing strategy, you can simplify and take in consideration four basic questions that are essential for developing your strategy and activities:
1. What is your website purpose?
Understand what is the purpose of your website and set goals about what you want to achieve.
Answering this question will give you focus to create a more effective strategy.
The purpose could be: selling things, generate leads or educate my audience.
2. Establish a plan for your Search Engine
Search Engine is a tool that works. It is consistent to generate leads an sales at a lower cost comparing to traditional advertising such as TV or direct mail. For a Search Engine plan, you should have focus on: SEO - search engine optimization and PPC (pay per click) advertising.
On SEO, you will be seeing on the free area on the search engine's results.
On PPC, you will be seeing on the paid area on the search engine's results.
To rank consistently on the search engine, you need to understand about the factors' combination that will works for your business. There is no easy way to get ranked high on search engine.
Same for PPC that uses well-placed bids combined with great landing pages.
3. Conduct SEO
Thinking about the changes needed to get your website high ranked, you need to understand what is the best way to achieve. Be simple is the answer, specially if you have a tide budget and a small business. Developing standards to your website and enforce it on all pages.
Here is a list of SEO standards to enforce on your website:
1. Write descriptive HTML page titles that really describe the page it is on (in 255 characters or less)
2. Write a summary sentence that really describes the page it is on (in 255 characters or less)
3. Write page content that is focused on
4. Write descriptive ALT text for all images that describes the concept the image illustrates and never use images for text
5. Build all pages to comply with current web standards observed by the World Wide Web Consortium (W3C)
When your web pages comply with the above standards should you start more advanced SEO techniques, including keyword targeting, 301 redirects, link building (getting more links to your site), RSS news feeds, blogs, and SEO-specific metrics and tracking.
4. PPC Advertising
PPC helps you get more traffic to your website from search engine.
You have to pick terms (keywords) that people search on and bid a price per click on your ad that you are willing to pay. When your ad shows up and someone click on your ad, you pay.
So for PPC take in consideration those 3 components:
1. Picking keywords to advertise on (i.e. target keywords)
2. Determining what to bid for those target keywords
3. Writing copy for the ads that show up when people search
Picking keywords is all about knowing what terms your customers, clients, etc. would use when searching for your product or service. The best keywords are that generate a lot of searches every month and focused enough on your business.
To start, keep simple and use Google Adwords Traffic Estimator recommendations and set a low daily budget limit until you are comfortable using this tool.
Writing ad copy comes down to writing a headline that people will click on, and creating compelling copy below that headline/link that will get people to click.
To create best Headlines, follow what magazine covers do: focus on getting attention through eye-catching, short phrases. Using words like best, ultimate, advice, tips and number-based lists are always a catch eye headlines. Writing effective ad copy below the title/link is really about reinforcing the term(s) search for. This means using the keywords in the ad copy, and starting the copy with an action verb.
Following some basic tips, you can create and evaluate your search engine marketing strategy, focusing on what matters most to execute your plans, and more effectively achieve your goals.
Learning every single day and trying to living in this fast paced world of Digital marketing.
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