Another month and you are already thinking "what should I do to get more customers?"
If you are looking for new customers, you can think about some simple basic tactics that can help you to find news sales and also, retain your regular customers.
People always buy. No matter if it is a good time or a bad one. They still have needs and still buying every single month and as long as you understand their needs and wants, you have the "magical key" to keeping your business afloat.
Implement these three tactics successful marketers use, and you're set for success.
1. Exclusive for you
Customers want it all and even more, if they believe that your product is tailored for their needs.
That's why it great to research and map your customer's needs and understand the market and competition. Give you the power of the knowledge on how you can fill the gap (need). Give you time to research and think like your customer answering the hot question: why are they going to buy from you instead of your competition?
Find why "I'M THE BEST DEAL".
2. Make Them Feel Good
The following step is why your customers will buy your product?
Just one right answer for that: because they want to enjoy the benefits you are selling.
We can buy a dress because we wants to feel sexy, or a pair of shoes because we finds pleasure in collecting things. Emotions are the key element that drives purchases.
Letting the customers "feel" the benefits and they will be more apt to make a purchase. Investing in Visual Marketing is always great to sell the experience - the benefits.
3. Make Contact
Do not lose your customer if they do not purchase. Following up with a customer who didn't buy can be the determining factor between and "almost sale" and a satisfied, loyal customer. Simply contact them afterwards and let them know if the product is still available or offer them further information they may find valuable.
You can offer free newsletters or monthly updated about products that consumers find useful and it could be the best way to inform and have the customer trusting in your company.
You can use Mailchimp for your emails, Canva for you visual marketing and Google Docs for your surveys, slides and forms. All for FREE!
Any doubt? Need help? Drop us an email.
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Search engine marketing!
OMG so complex and most of the times, so scary!
Complex because it is always changing and so many trends and technologies involved to find a solution. Scary because the answer is always a complex solution for sure.
Thinking about your search engine marketing strategy, you can simplify and take in consideration four basic questions that are essential for developing your strategy and activities:
1. What is your website purpose?
Understand what is the purpose of your website and set goals about what you want to achieve.
Answering this question will give you focus to create a more effective strategy.
The purpose could be: selling things, generate leads or educate my audience.
2. Establish a plan for your Search Engine
Search Engine is a tool that works. It is consistent to generate leads an sales at a lower cost comparing to traditional advertising such as TV or direct mail. For a Search Engine plan, you should have focus on: SEO - search engine optimization and PPC (pay per click) advertising.
On SEO, you will be seeing on the free area on the search engine's results.
On PPC, you will be seeing on the paid area on the search engine's results.
To rank consistently on the search engine, you need to understand about the factors' combination that will works for your business. There is no easy way to get ranked high on search engine.
Same for PPC that uses well-placed bids combined with great landing pages.
3. Conduct SEO
Thinking about the changes needed to get your website high ranked, you need to understand what is the best way to achieve. Be simple is the answer, specially if you have a tide budget and a small business. Developing standards to your website and enforce it on all pages.
Here is a list of SEO standards to enforce on your website:
1. Write descriptive HTML page titles that really describe the page it is on (in 255 characters or less)
2. Write a summary sentence that really describes the page it is on (in 255 characters or less)
3. Write page content that is focused on
4. Write descriptive ALT text for all images that describes the concept the image illustrates and never use images for text
5. Build all pages to comply with current web standards observed by the World Wide Web Consortium (W3C)
When your web pages comply with the above standards should you start more advanced SEO techniques, including keyword targeting, 301 redirects, link building (getting more links to your site), RSS news feeds, blogs, and SEO-specific metrics and tracking.
4. PPC Advertising
PPC helps you get more traffic to your website from search engine.
You have to pick terms (keywords) that people search on and bid a price per click on your ad that you are willing to pay. When your ad shows up and someone click on your ad, you pay.
So for PPC take in consideration those 3 components:
1. Picking keywords to advertise on (i.e. target keywords)
2. Determining what to bid for those target keywords
3. Writing copy for the ads that show up when people search
Picking keywords is all about knowing what terms your customers, clients, etc. would use when searching for your product or service. The best keywords are that generate a lot of searches every month and focused enough on your business.
To start, keep simple and use Google Adwords Traffic Estimator recommendations and set a low daily budget limit until you are comfortable using this tool.
Writing ad copy comes down to writing a headline that people will click on, and creating compelling copy below that headline/link that will get people to click.
To create best Headlines, follow what magazine covers do: focus on getting attention through eye-catching, short phrases. Using words like best, ultimate, advice, tips and number-based lists are always a catch eye headlines. Writing effective ad copy below the title/link is really about reinforcing the term(s) search for. This means using the keywords in the ad copy, and starting the copy with an action verb.
Following some basic tips, you can create and evaluate your search engine marketing strategy, focusing on what matters most to execute your plans, and more effectively achieve your goals.
An online marketing campaign is necessary these days without any questioning.
However, it is crucial to have an effective online marketing campaign and so, if you do not have the right skills, you should think in hiring an effective marketing company to help you business achieve he results that you are looking for. Internet and digital marketing are in a constant evolution and there is a wide variety of items to taking into consideration when you think about online presence and which channels your business could have a presence.
One of the main sources of online marketing is SEO - search engine optimization, and this process simply refers to the act of ensuring that your website appears in the top of the major search engines such as Google, Yahoo and Bing. This is achieved when articles and keyword phrases are submitted
all over the Internet because the more links that your website has on the internet, the higher your search engine ranking will be. Since most customers will choose to use the services of a company that is among the top ten in the search engines, SEO can help your business to get more customers.
Apart from SEO and graphic design work, an Internet marketing company can also help your business with a wide range of services. Press release marketing has become a very wide-reaching online service that your company could benefit from. A simple press release can create thousands of visitors to your site while continuously boosting your online search engine potential. A prominent Internet marketing company will be able to submit your press release to thousands of established syndication outlets and thousands of directories so that countless websites can pick them up and place them on their sites.
Blog is another great way to ensure maximum return on your investment with an Internet marketing company. You can have search engine optimized blogs that use the articles that were previously written for your online marketing campaign. Some companies will simply write the blog for you. However, many companies will not only write the blog for you but also maximize it to incredible search engine potential. This will increase the readership of your blog, in order to maximize both your online potential as well as your customer base.
The biggest part of most any Internet marketing companies is article marketing. This has proved to be the single most effective way of keyword optimization that has come available in recent years.
Article marketing involve a wide array of services. Keyword research, analysis, submissions to syndication and custom articles are just a few of the things that a successful Internet marketing company can offer you. The Internet is becoming the fastest, cheapest and most effective way to advertise your business. Therefore, the help of an Internet marketing company will certainly aid you in separating yourself from the competition.
So if you are wondering who can help you and how much it will cost, have a look on our prices and services - we can offer a tailored package to meet your business needs.
Email marketing is the use of email in marketing communications and it is so popular because it is the cheapest form of communication and the best way to deliver your message to your customer.
Why is the cheapest and best way?
1. Email marketing and newsletters are priced according to the quantity you purchased, so the more you get, the less they cost.
2. Because you can deliver your message directly to your customer, it makes customer communication more efficient.
3. Improving productivity ensuring that communications are delivered to the highest percentage of recipients as possible.
4. Accelerate customer acquisition and conversion rates.
5. Tracking performance and connecting campaigns.
6. Reducing marketing costs and improving productivity.
7. Segmentation of your customer
Email marketing have been used as an excellent tool for acquiring, retaining and growing customers numbers because you can offer value-added services to your existing clients which enable your business to build an strong customer loyalty through quality content and also communication.
However, be aware that email marketing campaigns to be successful and maintain a good relationship with customers and others should be permission based - everyone should add permission and spam subjects.
So, start taking this tool more seriously, find your best software and create your email marketing campaign asap.
Learning every single day and trying to living in this fast paced world of Digital marketing.
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