Facebook is an excellent marketing tool specially if you own a small business.
So, that is some confusion and mistakes has been made. No worries!
We are here to help you. Check our step by step and any doubt, drop me an email :)
First step is deciding what is your goals - Facebook adverts will look differently depending on what you want to be the results of your campaign.
It could be: clicks to the website, likes, conversion, engagement, offer claims, lead generation, etc.
You can see in a different ways depending of the placement: desktop or mobile news feed, right column or Instagram (new feature!).
See below Facebook Advert Placements:
This is what you will see for Desktop News Feed - I am using my own page as an example.
This is what you will see for Mobile News Feed
This is what you will see for Right Column
And the new Instagram Sponsored Feed
With Facebook Ads, you can reach more local customers, online sales, promoting your website, page or app, raise brand awareness and/or increase local sales.
Choosing Desktop or Mobile News Feed, you will have social information, your business name, info text, image or video and an optional Call for Action (CAC). Please see the photo above.
In the Right Column, you will have a short version with Images or Video and text. See the photo, please.
And Instagram, you will have your Instagram handle, image or video, info text and an optional CAC.
See the photo, please.
With a variety of paid ads options, Facebook offers a range of objectives for your campaign and once you have selected, Facebook will display options that makes sense to achieve your objectives.
Please see below the Facebook list.
Facebook will also show the Advert, giving you recommendations, tips and design guidelines.
It's time to create your Facebook Ad
My choice was Click to Website and Send people to your Website.
You will find Clicks to Website and add you website address. Click to Set Audience and Budget.
To create an easy step by step, you can see below the first part - Audience.
And below, the Budget.
Then, you click to next page where you will add image or images (carousel), texts and links, Call to Action, and Preview your Facebook ad in desktop, mobile, right column, etc.
Review and Place your order.
Some recommendations for you
Try to have some fun while you are creating your advert.
It is an excellent way to understand what works for your business or not.
Any doubt? Drop me an email.
Learning every single day and trying to living in this fast paced world of Digital marketing.
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