Every single day, visual marketing is getting stronger and bigger than we though.
But there is a lot of science behind - psychological and behavior patterns that make us prone to love the visual marketing. Visual content is processed faster by our brain so when you add visuals to your content, it could generate 94% more views and combining videos, it could jump 48% more.
The human brain capture more information through images and videos "understanding" the message and depending of the information and how you use this info, you could influence their decision.
So visual marketing is impossible to ignore and we are addict to them thanks to Instagram and Pinterest - everybody LOVES visuals - it is easier to "understand" a message, a branding story telling, making a impact with graphics and quotes (who does not love a inspirational/motivational quote?) It is a mix of colors, images (pictures included), fonts, graphics, and don't forget the cute cats, dogs and babies that makes us spent hours and hours on front of our screens.
Let's read some stats that give us true information about visual content and see if it would change your mind about them. (maybe you already have changed your mind and do not need this to be another one to spend some money on visuals)
Ok! I have made my mind :)
Give me some tools and I will dig deep on my brain and create some fabulous content from now.
My favorite one is Canva. I just love it. And it is free (can you believe it?)
You can create infographics, presentation, social media images, etc. using you own photo or buying from them ($1 each - isn't crazy good?). They also have customize texts, fonts, ideas, customize sizes and standard sizes for all medias that you can imagine. Go, register and have fun!
You can visit my board here as well. And all visuals here have been made on Canva.
I also use Storify. It is a tool to create story and it is simple (drag and drop). You can pull together your news, create a story and starting sharing.
For presentations (depend what kind it is my audience), I like Slideshare. It is easy and quick to organize a nice and professional presentation (you can share straight away in your Linkedin account).
Or Google Docs and Slide - it is perfect to share and use in webinars.
I love Haiku Deck for presentations as well ( it is modern and quirk). But it is not a free tool.
It is very strong on visual impact - bringing a lot of big massive images - but not a lot of words.
But I really think that is amazing and easy to use. See my presentation here.
One skill necessary here is creativity.
Try to find a good balance between colors and fonts.
Be simple: try do not add to much information or images as well (it would make to pollute and confuse your client)
Plan your info to be short and straight to the point (if not your client will be confused)
Keep your branding - logo fonts and colors, some sort of same vibe on all images or connect with what you are "selling" (motivational quote? a woman smiling?)
be true to yourself and your branding
Need some help?
Visit my boards and portfolio and contact me if you want to know more.
Our basic package start with 3 images per month £ 49.00
An online marketing campaign is necessary these days without any questioning.
However, it is crucial to have an effective online marketing campaign and so, if you do not have the right skills, you should think in hiring an effective marketing company to help you business achieve he results that you are looking for. Internet and digital marketing are in a constant evolution and there is a wide variety of items to taking into consideration when you think about online presence and which channels your business could have a presence.
One of the main sources of online marketing is SEO - search engine optimization, and this process simply refers to the act of ensuring that your website appears in the top of the major search engines such as Google, Yahoo and Bing. This is achieved when articles and keyword phrases are submitted
all over the Internet because the more links that your website has on the internet, the higher your search engine ranking will be. Since most customers will choose to use the services of a company that is among the top ten in the search engines, SEO can help your business to get more customers.
Apart from SEO and graphic design work, an Internet marketing company can also help your business with a wide range of services. Press release marketing has become a very wide-reaching online service that your company could benefit from. A simple press release can create thousands of visitors to your site while continuously boosting your online search engine potential. A prominent Internet marketing company will be able to submit your press release to thousands of established syndication outlets and thousands of directories so that countless websites can pick them up and place them on their sites.
Blog is another great way to ensure maximum return on your investment with an Internet marketing company. You can have search engine optimized blogs that use the articles that were previously written for your online marketing campaign. Some companies will simply write the blog for you. However, many companies will not only write the blog for you but also maximize it to incredible search engine potential. This will increase the readership of your blog, in order to maximize both your online potential as well as your customer base.
The biggest part of most any Internet marketing companies is article marketing. This has proved to be the single most effective way of keyword optimization that has come available in recent years.
Article marketing involve a wide array of services. Keyword research, analysis, submissions to syndication and custom articles are just a few of the things that a successful Internet marketing company can offer you. The Internet is becoming the fastest, cheapest and most effective way to advertise your business. Therefore, the help of an Internet marketing company will certainly aid you in separating yourself from the competition.
So if you are wondering who can help you and how much it will cost, have a look on our prices and services - we can offer a tailored package to meet your business needs.
Creating great content means a lot of work!
So, the best way to start is getting organized and create a schedule that works for you and your business taking some pressure of your Social Media marketing management.
The calendar will have all channels and resources that you are working on and organizes them to make easier for you access these information anytime you need.
How can I create a social media content calendar?
A Social Media Calendar should help you with your marketing and content strategy ensuring that your brand is consistent and promoting high-quality content pieces.
Try to create your own calendar and if you think that you need some help, drop an email!
Blogging is something that you should take seriously if you want to grow your business/brand.
Blogging is becoming a necessary tool on your marketing campaign because it will work in a very positive way to get your business to the top – not only on Google ranking.
Let me give you some reasons for that.
Blogging is an easy platform to connect with your customers, sharing relevant information and affecting massively your SEO. The most important on my opinion, it is a straight channel to communicate with your customers/world to get your point across and express yourself. Many people read blogs because they connect with those bloggers and want to hear what they say and other’s views on things and topics or an “authority” in a specific topic.
Blogging is only as hard as you make it. There are so many new apps and tools that become available to bloggers to ensure that your work is going to be great. Whether they are promotion tools, or tracking tools, any of them will permit you to keep track of your blog and market it better than ever.
Creating a blog is an important step and you should prepare a plan for that. It will involve generating content and preparing a schedule for posting that resonates your business and your brand. Make good choices when you are deciding what you are blogging – depending on your product or service, you would have an extra concern if you are not prepared. Customers usually recognize a brand and their voice on Social Media and it would be a smart decision if you have valuable content – and sharing on your Social Media.
Another very important point is the search engine. SEO loves valuable content because bring links and traffic to your website and it will boost your search results. Using long- tail keywords and phrases that people usually use when searching is the right answer to create effective content that answered those questions and that brings the reader/customers.
But why sharing on social media? Google takes social media sharing into account to rank your website. So, when you produce content and share on Facebook, Twitter and general Social Media, Google recognizes and this have an impact on your ranking. So if you have a valuable content that is shared on Social Media by others, it would generate positive traffic for you.
Blogging is a good way to get ahead of the competition as well. Google is a place for fierce competition. A place where every single day thousands of websites are searched by Google that cut through all of them to focus on the best content – and with all this competition, blogging is an easy answer.
As you can see, it is very important blogging. Open your laptop and start writing.
However, do not forget to have a plan and a structure. Number one concern here is quality.
Learning every single day and trying to living in this fast paced world of Digital marketing.
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