Email marketing is the use of email in marketing communications and it is so popular because it is the cheapest form of communication and the best way to deliver your message to your customer. Why is the cheapest and best way? 1. Email marketing and newsletters are priced according to the quantity you purchased, so the more you get, the less they cost. 2. Because you can deliver your message directly to your customer, it makes customer communication more efficient. 3. Improving productivity ensuring that communications are delivered to the highest percentage of recipients as possible. 4. Accelerate customer acquisition and conversion rates. 5. Tracking performance and connecting campaigns. 6. Reducing marketing costs and improving productivity. 7. Segmentation of your customer Email marketing have been used as an excellent tool for acquiring, retaining and growing customers numbers because you can offer value-added services to your existing clients which enable your business to build an strong customer loyalty through quality content and also communication. However, be aware that email marketing campaigns to be successful and maintain a good relationship with customers and others should be permission based - everyone should add permission and spam subjects. So, start taking this tool more seriously, find your best software and create your email marketing campaign asap.
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Creating great content means a lot of work!
So, the best way to start is getting organized and create a schedule that works for you and your business taking some pressure of your Social Media marketing management. The calendar will have all channels and resources that you are working on and organizes them to make easier for you access these information anytime you need. How can I create a social media content calendar? A Social Media Calendar should help you with your marketing and content strategy ensuring that your brand is consistent and promoting high-quality content pieces.
Try to create your own calendar and if you think that you need some help, drop an email! Candyce xx As an artist as well - I like to consider myself one (ex-ballerina and a ballet teacher) - I truly believe that all artists are entrepreneurs and live and breath their branding. Think about a dancer or a singer. They are on stage "selling" their product (their skills and abilities), they "act" taking in consideration their fans and followers (they need a reputation), they also need to be on top of their best to survive (competition is hard) and they build a career and a business that need to generate income. This Monday, David Bowie leave us. If you are a huge fan, just know him or one of his musics, doesn't matter because my focus here is trying to convincing you that he was a great entrepreneur like us. Maybe you will agree straight away or maybe we have to agree in disagree. It is up to you! Just have fun and excuse my grammar mistakes :) David Bowie started as an alien. He wore wigs, make up and dresses. People saw him as a lunatic – in the beginning of his career. But, Bowie was a true entrepreneur in my opinion. A quick Google search says: Entrepreneur is a noun and means “a person who sets up a business or businesses, taking on financial risks in the hope of profit”. And Business Dictionary says: "Someone who exercises initiative by organizing a venture to take benefit of an opportunity and, as the decision maker, decides what, how, and how much of a good or service will be produced." Why in my opinion David Bowie was an entrepreneur in his industry? Read More He loved his art. He was passionate and truly committed with his vision. He believed! He innovated. Bowie sang aliens, heroes, lovers. He had the first download song through the internet in 1996, in 1997, he invented Bowie Bonds allowing people to invested in his earnings and in 1998, created BowieNet, the first artist-created internet service provider. He was a pioneer. He created personas to “sell” his music. Do you know Ziggy Stardust? And the previous example about selling and connecting through internet is an excellent example. He was creative. He worked with surrealism, experimentation, new techniques. He tested his followers, his industry, researched new ways to promote himself. He was open for changes and challenges without compromise himself - his career reach over 6 decades. He lived in UK, USA, Germany, Switzerland, France, and he reinvented himself many times. He was up for a challenger. He influenced fashion, art and culture in general, sexuality (he said he was bisexual in 1972), music and cinema, he took part at Live Aid, free Tibet. He was voted the biggest music start of the 20th century (by The Sun), the 6th Greatest Start of the Century (by Q Magazine) and the 3rd highest-ranking start who was still alive in 1999. He created partnership (long partnerships) and networking with his colleagues. Lou Reed, Iggy and The Stooges, John Lennon, Brian Eno, Mick Jagger, Sonic Youth, Placebo, Foo Fighters, to name a few. He tried. Very hard! Cinema and music. He learned new techniques, he discovered new ways to sell his art and reinvented himself (branding). He created collaborations and switch styles when necessary (maybe not a survival technique but a maturity as a person, as a man). He flirted with fashion when wore Alexander McQueen or started using 80’s pad shoulders outfits, fabulous hair and makeup, spectacular stage presentation and cinema performance. He had failures and mistakes for sure. However he learned from it when he reinvented himself. He had a Plan. Definitely. He though and planned his steps during his career. And as people are saying, even his goodbye - Blackstar is a parting gift for his fans. Everybody is finding clues on "Lazarus" and the producer confirmed that Bowie had planned video and message in his final message. NME said “Released only four days ago, the video for single ‘Lazarus’ was Bowie’s parting shot, opening with a blindfolded, fragile-looking Bowie laying in bed. His first words “look up here, I’m in heaven/I’ve got scars that can’t be seen” are now obviously an admission of his ill health, rather than just a fantastical musing on mortality. It soon becomes obvious that the bed he's in is a hospital one and Bowie begins to float above it, signifying his transmutation to the other side – whatever, or wherever that may be. Watching it now, it’s a statement as bold as it is bleak”. Read More Daily Mail “Final album Blackstar, released on Friday, seen as singer's 'parting gift'. Read More The Rolling Stones Magazine mentioned Tony Visconti, Bowie’s collaborator, “He made Blackstart for us, his parting gift. A work of Art” Read More Telegraph said “ Brian Eno: 'I realise now he was saying goodbye” Good Bye David Bowie! Last picture for Blackstar. Blogging is something that you should take seriously if you want to grow your business/brand. Blogging is becoming a necessary tool on your marketing campaign because it will work in a very positive way to get your business to the top – not only on Google ranking. Let me give you some reasons for that. Blogging is an easy platform to connect with your customers, sharing relevant information and affecting massively your SEO. The most important on my opinion, it is a straight channel to communicate with your customers/world to get your point across and express yourself. Many people read blogs because they connect with those bloggers and want to hear what they say and other’s views on things and topics or an “authority” in a specific topic. Blogging is only as hard as you make it. There are so many new apps and tools that become available to bloggers to ensure that your work is going to be great. Whether they are promotion tools, or tracking tools, any of them will permit you to keep track of your blog and market it better than ever. Creating a blog is an important step and you should prepare a plan for that. It will involve generating content and preparing a schedule for posting that resonates your business and your brand. Make good choices when you are deciding what you are blogging – depending on your product or service, you would have an extra concern if you are not prepared. Customers usually recognize a brand and their voice on Social Media and it would be a smart decision if you have valuable content – and sharing on your Social Media. Another very important point is the search engine. SEO loves valuable content because bring links and traffic to your website and it will boost your search results. Using long- tail keywords and phrases that people usually use when searching is the right answer to create effective content that answered those questions and that brings the reader/customers. But why sharing on social media? Google takes social media sharing into account to rank your website. So, when you produce content and share on Facebook, Twitter and general Social Media, Google recognizes and this have an impact on your ranking. So if you have a valuable content that is shared on Social Media by others, it would generate positive traffic for you. Blogging is a good way to get ahead of the competition as well. Google is a place for fierce competition. A place where every single day thousands of websites are searched by Google that cut through all of them to focus on the best content – and with all this competition, blogging is an easy answer. As you can see, it is very important blogging. Open your laptop and start writing. However, do not forget to have a plan and a structure. Number one concern here is quality. Why it's so difficult to get your customers to actually buy from you? Most of the time it is the way you address your business. You can improve results with those five suggestions that will improve your conversion of your marketing materials (websites, brochures, etc).
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