Google Adwords Keyword Planner
It is important knowing that the Keyword Planner is a tool to help you to identify keywords and combinations to help you SEO and Adwords strategy. However, keeping in mind that this tool was designed for Adwords Advertisers, so some features won't be useful for you.
The two main purpose are:
First Step - create an account
Create an account - go to the website and sign in creating an account (Gmail).
Follow the steps, enter basic business information and that's it :)
Then, you go on your Google Adwords Home and pick Tools and then, Keyword Planner.
Second Step - choose your goal
Basically, you will use three tools for SEO focused keyword research:
Now, we are choosing "search for the new keywords using a phrase, website or category (see below)
Third Step - Search for New Keyword and Ad Group Ideas
That's one perfect tool for finding new keywords - easy and straightforward.
When you choose this one, a menu appears with a list of options. Here you have to fill with your information that will allow this generate your keywords. The kind of product your are offering, your landing page, product category, and targets.
Here, probably, come to your attention "Negative keywords".
Here is where you can add keywords that you don’t want to advertise on.
This is only applies to Adwords
In your product category, you will find a range of categories where you can add the closest.
Clicking "Get Ideas" you will move to the next page where information about keywords will be available for you. You start seeing the search volume trends, breakdown by location, breakdown by device, etc...
Picking Keyword Ideas, you want to have a look on competition and bidding (click on the ? button)
You can also Customize your search (see below) clicking on the edit (pencil button).
Learning every single day and trying to living in this fast paced world of Digital marketing.
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