What SEO is? Means Search Engine Optimization.
According to Wikipedia:
"As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience."
But what does actually mean?
What SEO does and
how it can help my business.
In my words, SEO is how you stand out
in the crowd of internet and how you
can get traffic.
How to get you on the first page.
Simple like that.
However it is not THAT simple.
It is a lot of research, work and updating.
How it works? Basically, keywords and topics.
The search engines like Google or Bing have robots to screen all pages and find the most similar pages based on your words and as quick as they can because you are waiting (5 seconds?).
SEO robots use algorithms to transform this information in results.
Your website rely on those algorithms to ranking higher and be found by customers on internet.
How can you do it?
Very basic five important and relevant points:
First: words. SEO robots will screen every word on your website. Does not matter if its the exact match because Google will look for for a similar word anyway.
Ex: you can have the word in plural or singular. Even, misspelled.
Second: title. Titles are found in the code and are also important part of the search. Use to tell people and Google what each page is about. Display no more than 60 words.
Third: links. Recommendation and links to others website. So find as much as you can! Don't forget to make this kind of partnership about quality links and websites that have value for you.
Fourth: speed. Increase your speed. Careful with a lot of videos, images and plugins. This make your website slow and keeping the user waiting - oh, she's gone. Took too much to open the page! Sorry!
Fifth: reputation. For search engine is new content and building quality links. Find time for blogging and you will see the return pretty soon. Creating valuable content will attract links and followers. You could write about advice and tips, create guidelines and templates, your insight about some related topics or news. Focus on quality, upload at least once a week and build your reputation.
Good Luck! xox
Any questions? Drop us an email :)
Learning every single day and trying to living in this fast paced world of Digital marketing.
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