The most effective ways to generate quality sales leads are a mixed of traditional and modern strategies to get that healthy number of leads to be able to generate a healthy business.
Nowadays, social media platforms like Facebook, Twitter, LinkedIn and Instagram or Pinterest could be so effective or even more than a cold call (telemarketing). Also, webinars, search marketing and telemarketing when it is targeting the right audience/ niche.
When thinking about lead generation, it would be smart to have more than one type of activity.
Create a strategy to applying different ways to generate as much sales as you can possible need.
But how can you determine which method or media would be the best for you?
Testing is the answer.
Testing and measuring to be able to determine where you should put your money.
SEO and PPC
This is the most effective way to generate leads for B2B companies or service-based.
You can drive more traffic through PPC using target keywords and long tail highly targeted.
And when you identify your keywords, you can create content with it to start generating traffic and leads for this terms.
According to Google, tech buyers consume an average of 14 pieces of online content before making a buying decision (as opposed to just eight to 10 for the typical buyer).
So when you provide informative content, actually, you can generate leads during the buying process.
For example, ebooks, whitepapers, case studies, demos, blogs, makes you "sell" leadership and how you understand the topic or the system that you are selling. Without selling, of course.
LinkedIn conversion usually is 3 times higher than Twitter or Facebook because it has a higher percentage of professional people than the others. However, people on LinkedIn are not looking for a hard sell. Offer creative and informative content to your relevant buyers or infographics, tips and case studies.
Twitter is all about hashtags to target your potential clients.
Research about hashtags that match you product and create you own (branding).
This is the most powerful. An existing client knows you and your product and it is the perfect way to encourage other potential clients to buy from you. Testimonials are powerful, use on your website.