Email marketing is the use of email in marketing communications and it is so popular because it is the cheapest form of communication and the best way to deliver your message to your customer.
Why is the cheapest and best way?
1. Email marketing and newsletters are priced according to the quantity you purchased, so the more you get, the less they cost.
2. Because you can deliver your message directly to your customer, it makes customer communication more efficient.
3. Improving productivity ensuring that communications are delivered to the highest percentage of recipients as possible.
4. Accelerate customer acquisition and conversion rates.
5. Tracking performance and connecting campaigns.
6. Reducing marketing costs and improving productivity.
7. Segmentation of your customer
Email marketing have been used as an excellent tool for acquiring, retaining and growing customers numbers because you can offer value-added services to your existing clients which enable your business to build an strong customer loyalty through quality content and also communication.
However, be aware that email marketing campaigns to be successful and maintain a good relationship with customers and others should be permission based - everyone should add permission and spam subjects.
So, start taking this tool more seriously, find your best software and create your email marketing campaign asap.
Learning every single day and trying to living in this fast paced world of Digital marketing.
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