Every single day, visual marketing is getting stronger and bigger than we though.
But there is a lot of science behind - psychological and behavior patterns that make us prone to love the visual marketing. Visual content is processed faster by our brain so when you add visuals to your content, it could generate 94% more views and combining videos, it could jump 48% more.
The human brain capture more information through images and videos "understanding" the message and depending of the information and how you use this info, you could influence their decision.
So visual marketing is impossible to ignore and we are addict to them thanks to Instagram and Pinterest - everybody LOVES visuals - it is easier to "understand" a message, a branding story telling, making a impact with graphics and quotes (who does not love a inspirational/motivational quote?) It is a mix of colors, images (pictures included), fonts, graphics, and don't forget the cute cats, dogs and babies that makes us spent hours and hours on front of our screens.
Let's read some stats that give us true information about visual content and see if it would change your mind about them. (maybe you already have changed your mind and do not need this to be another one to spend some money on visuals)
Ok! I have made my mind :)
Give me some tools and I will dig deep on my brain and create some fabulous content from now.
My favorite one is Canva. I just love it. And it is free (can you believe it?)
You can create infographics, presentation, social media images, etc. using you own photo or buying from them ($1 each - isn't crazy good?). They also have customize texts, fonts, ideas, customize sizes and standard sizes for all medias that you can imagine. Go, register and have fun!
You can visit my board here as well. And all visuals here have been made on Canva.
I also use Storify. It is a tool to create story and it is simple (drag and drop). You can pull together your news, create a story and starting sharing.
For presentations (depend what kind it is my audience), I like Slideshare. It is easy and quick to organize a nice and professional presentation (you can share straight away in your Linkedin account).
Or Google Docs and Slide - it is perfect to share and use in webinars.
I love Haiku Deck for presentations as well ( it is modern and quirk). But it is not a free tool.
It is very strong on visual impact - bringing a lot of big massive images - but not a lot of words.
But I really think that is amazing and easy to use. See my presentation here.
One skill necessary here is creativity.
Try to find a good balance between colors and fonts.
Be simple: try do not add to much information or images as well (it would make to pollute and confuse your client)
Plan your info to be short and straight to the point (if not your client will be confused)
Keep your branding - logo fonts and colors, some sort of same vibe on all images or connect with what you are "selling" (motivational quote? a woman smiling?)
be true to yourself and your branding
Need some help?
Visit my boards and portfolio and contact me if you want to know more.
Our basic package start with 3 images per month £ 49.00
That’s your first impression on new prospects. It is your showcase, your vitrine.
So it would be amazing if you spend some time and effort to make an excellent first impression after all, you would not have another change to make a first good impression. And social media profiles are working as a business card.
Pictures and images would be noticed and will work for your visual representation of your company.
Following, you can find templates with profile images dimensions for all major channel:
Cover Image: 828 X 315
Profile Image: 180 X 180
Suggested Facebook image dimensions.
Profile Image: 110 X 110
Suggested Instagram image dimensions
Cover Image: 1500 X 500
Profile Image: 400 X 400
Suggested Twitter image dimensions
Cover Image: 1400 X 425
Profile Image: 400 X 400
Suggested LinkedIn profile image dimensions
Cover Image: 1500 X 1500
Profile Image: 250 X 250
Suggested Google+ image dimensions
Hope this info will help you with your social media template.
Of course, you can always reach us and find out our prices.
Or email us: email@example.com
Have a gorgeous evening!
Facebook is an excellent marketing tool specially if you own a small business.
So, that is some confusion and mistakes has been made. No worries!
We are here to help you. Check our step by step and any doubt, drop me an email :)
First step is deciding what is your goals - Facebook adverts will look differently depending on what you want to be the results of your campaign.
It could be: clicks to the website, likes, conversion, engagement, offer claims, lead generation, etc.
You can see in a different ways depending of the placement: desktop or mobile news feed, right column or Instagram (new feature!).
See below Facebook Advert Placements:
This is what you will see for Desktop News Feed - I am using my own page as an example.
This is what you will see for Mobile News Feed
This is what you will see for Right Column
And the new Instagram Sponsored Feed
With Facebook Ads, you can reach more local customers, online sales, promoting your website, page or app, raise brand awareness and/or increase local sales.
Choosing Desktop or Mobile News Feed, you will have social information, your business name, info text, image or video and an optional Call for Action (CAC). Please see the photo above.
In the Right Column, you will have a short version with Images or Video and text. See the photo, please.
And Instagram, you will have your Instagram handle, image or video, info text and an optional CAC.
See the photo, please.
With a variety of paid ads options, Facebook offers a range of objectives for your campaign and once you have selected, Facebook will display options that makes sense to achieve your objectives.
Please see below the Facebook list.
Facebook will also show the Advert, giving you recommendations, tips and design guidelines.
It's time to create your Facebook Ad
My choice was Click to Website and Send people to your Website.
You will find Clicks to Website and add you website address. Click to Set Audience and Budget.
To create an easy step by step, you can see below the first part - Audience.
And below, the Budget.
Then, you click to next page where you will add image or images (carousel), texts and links, Call to Action, and Preview your Facebook ad in desktop, mobile, right column, etc.
Review and Place your order.
Some recommendations for you
Try to have some fun while you are creating your advert.
It is an excellent way to understand what works for your business or not.
Any doubt? Drop me an email.
Web analytics provide tools on understanding your market.
Pay attention on Behavioral patterns as what your niche market is looking for, how to make your site visitors keep coming back and most important, how to convert them into loyal customers.
Digital Marketing has become more and more challenging and competitive and some times, small business lost and fail primarily due to poor analysis of market trending, demographics; and several qualitative and quantitative factors.
So, there are three factors that you should consider:
Who visits you?
Who was interested on your website but never looked at any other pages? Which pages they visit and spent more time searching? Who took the time to fill-out surveys? Who dropped-out of purchasing something?
What were they looking for?
Did the search engine they used brought them to you? Keywords searching? What kind of products/services do they need/want? What pages did they spend most of their time on? What generated more income?
When they viewed your site.
This is a vital information. Determining the hours you were viewed, you have indication of patterns for visiting behavior and allow you to formulate marketing strategies to increase site visits, decrease bounce rates and drop-outs.
How these would help you?
These will help you to find out what parts of your website need improving.You can also know how to change and cater more to your niche market and influence their purchases (by using the audience's demographics), making adjustments to attract more and the right traffic. If you have numbers of visits but bounce and drop-out rates are almost in parallel to them, chances are you are very likely attracting the wrong crowd.
Hope it helps! Drop me an email if you need help
Learning every single day and trying to living in this fast paced world of Digital marketing.
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