Nowadays, having an astronomic number of followers means a huge audience with great numbers.
However it is not enough because you do need interaction/engagement.
Your audience should be interacting and engaging with the content you are producing.
But how can I do that?
3 easy simple ways
Here you can find 3 easy, straightforward ways to help you.
1. Ask questions with visual marketing
Ask questions to your audience.
Be clear and very straightforward and request their interaction. Just asking a question is not enough and unlikely you will have the engagement expected. Make it interesting and adding visuals are a great way to do this. Create infographic or a flow chart, pictures with info or business tips.
Keep asking and remember, engage back is as important as.
2. Engage yourself
As I mentioned, you have to engage as well to make this a 2 way conversation.
Respond them to continue the conversation with your followers and customers. Give reasons and people will keep coming back because it works as any conversation. If you are interesting and has great opinion or ideas, they will want to keep the relationship.
3. Be unique (yourself)
Show your personality, stand out and give people reason to come back.
Share your point of view about trending information or news.
It is not going to happen in 3 weeks. Be patient and keep going.
This is the kind of task that demands a lot of work, patient and creativity.
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Blogging is something that you should take seriously if you want to grow your business/brand.
Blogging is becoming a necessary tool on your marketing campaign because it will work in a very positive way to get your business to the top – not only on Google ranking.
Let me give you some reasons for that.
Blogging is an easy platform to connect with your customers, sharing relevant information and affecting massively your SEO. The most important on my opinion, it is a straight channel to communicate with your customers/world to get your point across and express yourself. Many people read blogs because they connect with those bloggers and want to hear what they say and other’s views on things and topics or an “authority” in a specific topic.
Blogging is only as hard as you make it. There are so many new apps and tools that become available to bloggers to ensure that your work is going to be great. Whether they are promotion tools, or tracking tools, any of them will permit you to keep track of your blog and market it better than ever.
Creating a blog is an important step and you should prepare a plan for that. It will involve generating content and preparing a schedule for posting that resonates your business and your brand. Make good choices when you are deciding what you are blogging – depending on your product or service, you would have an extra concern if you are not prepared. Customers usually recognize a brand and their voice on Social Media and it would be a smart decision if you have valuable content – and sharing on your Social Media.
Another very important point is the search engine. SEO loves valuable content because bring links and traffic to your website and it will boost your search results. Using long- tail keywords and phrases that people usually use when searching is the right answer to create effective content that answered those questions and that brings the reader/customers.
But why sharing on social media? Google takes social media sharing into account to rank your website. So, when you produce content and share on Facebook, Twitter and general Social Media, Google recognizes and this have an impact on your ranking. So if you have a valuable content that is shared on Social Media by others, it would generate positive traffic for you.
Blogging is a good way to get ahead of the competition as well. Google is a place for fierce competition. A place where every single day thousands of websites are searched by Google that cut through all of them to focus on the best content – and with all this competition, blogging is an easy answer.
As you can see, it is very important blogging. Open your laptop and start writing.
However, do not forget to have a plan and a structure. Number one concern here is quality.
Why it's so difficult to get your customers to actually buy from you? Most of the time it is the way you address your business. You can improve results with those five suggestions that will improve your conversion of your marketing materials (websites, brochures, etc).
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You have an idea and want to turn the idea into business.
However, you cannot decided what is the best name, who and where your client is, how you are going to set a website, deciding between leaflets or brochures, you definitely need business cards, etc.
A little overwhelming? Probably.
Planning your business is one basic point on the very beginning and I am not talking about your business plan. I am talking about your ideas before your business plan.
What kind of products/services are you going to offer?
Who are your customers? Are they online? Or do you need a shop in a high street?
If you print leaflets, how are you going to distribute?
Are you going to advertise on the local newspaper?
Walt Disney said "to quit talking and begin doing" but without thinking on a basic plan, it would be stressful to decide under so much pressure. You can see below ten basic points that will help you with an overview before start writing your business plan.
Learning every single day and trying to living in this fast paced world of Digital marketing.
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