Every single day, visual marketing is getting stronger and bigger than we though.
But there is a lot of science behind - psychological and behavior patterns that make us prone to love the visual marketing. Visual content is processed faster by our brain so when you add visuals to your content, it could generate 94% more views and combining videos, it could jump 48% more.
The human brain capture more information through images and videos "understanding" the message and depending of the information and how you use this info, you could influence their decision.
So visual marketing is impossible to ignore and we are addict to them thanks to Instagram and Pinterest - everybody LOVES visuals - it is easier to "understand" a message, a branding story telling, making a impact with graphics and quotes (who does not love a inspirational/motivational quote?) It is a mix of colors, images (pictures included), fonts, graphics, and don't forget the cute cats, dogs and babies that makes us spent hours and hours on front of our screens.
Let's read some stats that give us true information about visual content and see if it would change your mind about them. (maybe you already have changed your mind and do not need this to be another one to spend some money on visuals)
Ok! I have made my mind :)
Give me some tools and I will dig deep on my brain and create some fabulous content from now.
My favorite one is Canva. I just love it. And it is free (can you believe it?)
You can create infographics, presentation, social media images, etc. using you own photo or buying from them ($1 each - isn't crazy good?). They also have customize texts, fonts, ideas, customize sizes and standard sizes for all medias that you can imagine. Go, register and have fun!
You can visit my board here as well. And all visuals here have been made on Canva.
I also use Storify. It is a tool to create story and it is simple (drag and drop). You can pull together your news, create a story and starting sharing.
For presentations (depend what kind it is my audience), I like Slideshare. It is easy and quick to organize a nice and professional presentation (you can share straight away in your Linkedin account).
Or Google Docs and Slide - it is perfect to share and use in webinars.
I love Haiku Deck for presentations as well ( it is modern and quirk). But it is not a free tool.
It is very strong on visual impact - bringing a lot of big massive images - but not a lot of words.
But I really think that is amazing and easy to use. See my presentation here.
One skill necessary here is creativity.
Try to find a good balance between colors and fonts.
Be simple: try do not add to much information or images as well (it would make to pollute and confuse your client)
Plan your info to be short and straight to the point (if not your client will be confused)
Keep your branding - logo fonts and colors, some sort of same vibe on all images or connect with what you are "selling" (motivational quote? a woman smiling?)
be true to yourself and your branding
Need some help?
Visit my boards and portfolio and contact me if you want to know more.
Our basic package start with 3 images per month £ 49.00
That’s your first impression on new prospects. It is your showcase, your vitrine.
So it would be amazing if you spend some time and effort to make an excellent first impression after all, you would not have another change to make a first good impression. And social media profiles are working as a business card.
Pictures and images would be noticed and will work for your visual representation of your company.
Following, you can find templates with profile images dimensions for all major channel:
Cover Image: 828 X 315
Profile Image: 180 X 180
Suggested Facebook image dimensions.
Profile Image: 110 X 110
Suggested Instagram image dimensions
Cover Image: 1500 X 500
Profile Image: 400 X 400
Suggested Twitter image dimensions
Cover Image: 1400 X 425
Profile Image: 400 X 400
Suggested LinkedIn profile image dimensions
Cover Image: 1500 X 1500
Profile Image: 250 X 250
Suggested Google+ image dimensions
Hope this info will help you with your social media template.
Of course, you can always reach us and find out our prices.
Or email us: firstname.lastname@example.org
Have a gorgeous evening!
Mapping the buying process
What is it?
It is a map to determine the steps a buyer takes to purchase.
Why should I have one?
Creating this map will help you to understand what are the steps that you client would go through giving you a understanding of the process of though and trying to anticipate their next step.
Or, for example, why they reject your product or abandoning your shopping cart.
Steps to create a map:
Most of this information will give you elements to know the amount of new business and existing business your business has and "predict" how many sales you can considerate in the near future.
You also should have a plan B to sustain your cash flow. Dedicate some time to create a healthy prospecting plan through different channels and not only networking or cold calls (if you still work with this one). Think about Social media, digital tools like SEO and Sales funnel, advertising, etc
Good luck and contact us for more information about our Social media packs.
Building Business relationships are one of the most important element in your business.
Your clients need to trust you to maintain a lasting business relationship and keep your business alive.
Some of our points below could be applied for you particularly or for a sale team.
So, let's check some advice and see how you can apply on your daily sales routine.
Managing a portfolio of clients as an individual or as a team
Here, it is essential that you create a professional, trustful and no pretension environment to show to your client that he/she is very important for you but you want to respect their space and time to make a decision. Be supportive with their doubts and questions.
And do not forget: Working in a too bold and intrusive style could harm your business.
Because you can scary your client. Be firm but not pushy.
Important points that you should know:
1. Listening fully and attentively your client
2. Questioning and check accuracy
5. Respect their limits
6. Give and Accept constructive feedback
7. Deal with difficulties and challenges
When you listen their needs and goals, you can prepare some questions that will create a way to break obstacles on your selling. Does not means that the client will buy everything that you present to him/her but at least you are minimizing the changes of a no no.
Most of those points above are also to maintain a lasting relationship with your client.
Sometimes, he/she could reject a sales proposal for so many different reasons but they will respect you professionalism and dignity and probably would come to you in the future.
Have fun and I hope my suggestions would help you to increase your sales.
Learning every single day and trying to living in this fast paced world of Digital marketing.
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