Web analytics provide tools on understanding your market.
Pay attention on Behavioral patterns as what your niche market is looking for, how to make your site visitors keep coming back and most important, how to convert them into loyal customers.
Digital Marketing has become more and more challenging and competitive and some times, small business lost and fail primarily due to poor analysis of market trending, demographics; and several qualitative and quantitative factors.
So, there are three factors that you should consider:
Who visits you?
Who was interested on your website but never looked at any other pages? Which pages they visit and spent more time searching? Who took the time to fill-out surveys? Who dropped-out of purchasing something?
What were they looking for?
Did the search engine they used brought them to you? Keywords searching? What kind of products/services do they need/want? What pages did they spend most of their time on? What generated more income?
When they viewed your site.
This is a vital information. Determining the hours you were viewed, you have indication of patterns for visiting behavior and allow you to formulate marketing strategies to increase site visits, decrease bounce rates and drop-outs.
How these would help you?
These will help you to find out what parts of your website need improving.You can also know how to change and cater more to your niche market and influence their purchases (by using the audience's demographics), making adjustments to attract more and the right traffic. If you have numbers of visits but bounce and drop-out rates are almost in parallel to them, chances are you are very likely attracting the wrong crowd.
Hope it helps! Drop me an email if you need help
Learning every single day and trying to living in this fast paced world of Digital marketing.
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